RAR Accredited Again!

RAR recommended marketing agency 2019 We are delighted to announce that we have once again retained our place on The Drum’s RAR’s Recommended Agency Register. Our inclusion demonstrates our ongoing commitment to customer excellence as well as our marketing expertise at a both a strategic and tactical level in the B2B professional services arena.

Evolve Marketing has been highly rated by our clients for our services in the following areas: B2B Brand Strategy, Website Development, Copywriting and Social Media Content

To find our more about our expert marketing services and how we can help your organisation please call us on 01327 810003.

Thinking about a Brand Refresh?

Spring is often a popular time for organisations to consider a brand refresh so their offering looks up-to-date and professional. After all a well-branded business not only attracts more prospects with less effort but also helps fuel self-confidence.

While a brand refresh can really be the equivalent of giving your company a fresh lick of paint, for example a new set of branded images or new corporate brochure. It can also provide a useful opportunity to look at the key elements that make up the foundation of your brand. So, check out our handy pointers below to make the most of your next brand refresh.

 

Brand Refresh Pointers…

So, to ensure that your efforts remain effective and relevant, we suggest as part of your brand refresh you also take time to look at the following:

  • Assess your competitors. Are there new players in the market? Have your existing competitors evolved their offering? And importantly when your company or service is not chosen, who or what is and why is it perceived a better choice?
  • Revisit your target market. Have their needs changed and are you still offering them what they need? Have new customer segments emerged?
  • What’s your story? Are your differentiators positioned, verbally and visually, in a compelling way? Do all your internal stakeholders know how to represent the brand? Is this positioning enforced and reinforced?
  • Brand touchpoint review. Does your brand cascade consistently through every stakeholder touchpoint? Is it consistent with your core brand identity?
  • Marketing channels. Are the channels you use to deliver your brand messages still relevant? Are you where your prospects are?

 

In conclusion…

If you are considering a brand refresh, talk to the brand refresh experts we can help with all your brand requirements.  Call us on 01327 810003 or online via contact us page

Evolve Marketing’s 12th Anniversary

This month Evolve Marketing is 12 years old. Time really does fly by when you are having fun.  We’ve had a superb run of it and are rather proud of how things are going here.

We’re excited about the future and being able to help our manufacturing and professional services clients develop and grow their businesses during 2018 and beyond.  As the digital world and marketing continue to evolve rapidly, we are well placed to ensure our clients benefit from more direct ways to engage with their prospects and customers.

We would also like to take this opportunity to say thank you to our all our wonderful clients, partners, staff, suppliers, friends and family for their ongoing support – much of what we do it a team effort and your input is much very appreciated.

 

Google Posts in Google My Business

Google Posts on Google my Business

Google Posts are an exciting new Google feature that now allows most businesses to share news via the local panel on Google search and Google Maps (at present hotels and B&Bs are excluded).

They offer an easy, free, quick way to share offers, news, case studies, testimonials etc directly into the organic search and local map listings via the easy to use Google My Business dashboard.

Why are Google Posts so Exciting?

From a marketing communication perspective if your business is already being found in search results, they can:

  • provide another opportunity to stand out from the crowd and to build trust and connect with your prospects in a soft touch, non-sales way, especially if you keep your posts relevant and interesting.
  • provide a free, almost real-time feed into the search results, a great way to channels offers, seasonal messages, testimonials, case studies and news.
  • make it easier for prospective clients to complete actions on your site by providing a one click path to a specific page on your site. Perfect for driving traffic to a particular page or action – one week at a time.
  • quite literally expand your ‘presence’ on the search page – bigger is better right – with Google Posts you increase the size of your listings real estate by nearly a third. Check out our example RAR post below on the right.

Google Posts updating

How to Use Google Posts…

It is really straightforward. To post an update go to your Google My Business dashboard. Then go to ‘create a post’ or ‘posts’on the menu. Just click on each field and enter the relevant information. Your post appears straight away in the search results for branded keyword searches. They are shown for a week (events will appear until event date) before they disappear, and you’ll get an expiry reminder notice on the sixth day via email.

A few other pointers:

  • Remember to keep posts concise – you have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters. Note that your post copy will truncate after 100 characters so make sure these characters contain the main message.
  • The recommended photo size is 720 x 720 pixels (no animated gifs or video allowed).
  • Various clickable call to actions button and a date range (for events) are also available to use. You can use URL tagging/UTM codes so you can work out how users engage with your website after they click on a CTA on your post. Or if relevant you can use voucher codes to track engagement.
  • Fyi the feed works like a carousel so if you have more than one post, the most recent will show up first and the older posts will show in the carousel format.

What Next?

Get uploading and if you need help keeping your Google Posts up to date then call the content marketing experts at Evolve Marketing on 01327 810003.