Happy New Year

Happy new year to you. The team at Evolve Marketing hope that 2021 is a fantastic year for you and your organisation!

We are looking forward to continuing to help local service and manufacturing organisations across Northamptonshire and Buckinghamshire attract new business and keep their brand and communications fresh and up-to-date. Managing Director, Dr Mark French says: ‘As we go into our 15th year of trading we are excited by developments in digital marketing that allow businesses the opportunity to maximise their return on their marketing investment.’

If you would like to see how Evolve Marketing can help your business in 2020 call us today on 01327 810003.

Covid-19 – situation update

As England goes into a second lockdown on 5 November we would like to reassure you it’s business as usual for us here at Evolve Marketing near Towcester in Northamptonshire.

We are open and running as usual albeit now virtually. For the foreseeable future, all work events and face-to-face meetings have been postponed until they are viable again. Our focus is to protect the health and wellbeing of our team and maintain service continuity to our clients. Our continuity plans are under regular review to mitigate against possible disruptions over the coming weeks as much as possible.

If you have any questions or wish to discuss any issue raised, please do get in touch.

CIM South East Region Unsung Hero Award 2020

Well done to Evolve’s founding Director, Sharon French, for (jointly) winning the CIM South East Region Unsung Hero Award 2020 – sound recognition of her ongoing voluntary contribution to the local marketing community.

‘….Chartered Institute of Marketing (CIM) announced the winners of their annual regional Volunteer of the Year Awards. Local business owners, Sharon French from Towcester and Justin Willett from Buckingham, have been jointly named as the 2020 Unsung Hero of the Year for the South East region. This win is driven by Sharon and Justin’s enthusiastic delivery of the CIM South East’s events strategy, which has seen the delivery of a bespoke events programme for the #MiltonKeynes and #Buckingham area since they took over the group’s leadership in 2011.

As volunteers, they have worked tirelessly alongside their day jobs to deliver quarterly marketing events which have provided engagement, networking and learning opportunities for the broader North Buckinghamshire marketing community.

Sharon French, Director at Evolve Marketing says’ ‘A lovely surprise – it’s fantastic to have our behind the scenes efforts recognised by this award.’

To find out more about the CIM events in Milton Keynes visit the events page at https://www.cim.co.uk/events/

Google Posts in Google My Business

Google Posts on Google my Business

Google Posts are an exciting new Google feature that now allows most businesses to share news via the local panel on Google search and Google Maps (at present hotels and B&Bs are excluded).

They offer an easy, free, quick way to share offers, news, case studies, testimonials etc directly into the organic search and local map listings via the easy to use Google My Business dashboard.

Why are Google Posts so Exciting?

From a marketing communication perspective if your business is already being found in search results, they can:

  • provide another opportunity to stand out from the crowd and to build trust and connect with your prospects in a soft touch, non-sales way, especially if you keep your posts relevant and interesting.
  • provide a free, almost real-time feed into the search results, a great way to channels offers, seasonal messages, testimonials, case studies and news.
  • make it easier for prospective clients to complete actions on your site by providing a one click path to a specific page on your site. Perfect for driving traffic to a particular page or action – one week at a time.
  • quite literally expand your ‘presence’ on the search page – bigger is better right – with Google Posts you increase the size of your listings real estate by nearly a third. Check out our example RAR post below on the right.

Google Posts updating

How to Use Google Posts…

It is really straightforward. To post an update go to your Google My Business dashboard. Then go to ‘create a post’ or ‘posts’on the menu. Just click on each field and enter the relevant information. Your post appears straight away in the search results for branded keyword searches. They are shown for a week (events will appear until event date) before they disappear, and you’ll get an expiry reminder notice on the sixth day via email.

A few other pointers:

  • Remember to keep posts concise – you have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters. Note that your post copy will truncate after 100 characters so make sure these characters contain the main message.
  • The recommended photo size is 720 x 720 pixels (no animated gifs or video allowed).
  • Various clickable call to actions button and a date range (for events) are also available to use. You can use URL tagging/UTM codes so you can work out how users engage with your website after they click on a CTA on your post. Or if relevant you can use voucher codes to track engagement.
  • Fyi the feed works like a carousel so if you have more than one post, the most recent will show up first and the older posts will show in the carousel format.

What Next?

Get uploading and if you need help keeping your Google Posts up to date then call the content marketing experts at Evolve Marketing on 01327 810003.