In a world of finite resources and constrained budgets, keyword research is a useful starting point to focus your B2B content creation efforts. It helps to ensure that you create relevant content that addresses the issues that matter to your prospects and drive traffic to your site. First a gentle reminder…. Before I dive into…
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We are delighted to announce that we have once again retained our place on the RAR’s Recommended Agency Register. This demonstrates our ongoing commitment to customer satisfaction as well as our marketing expertise.
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To make your B2B online marketing efforts more effective you need to keep up with what is happening in the ever-changing online world. In the B2B context it is no longer sufficient to just have a web presence. Nowadays to be found online and then to be able to convert that interest into a meaningful…
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Spring is often a popular time for organisations to consider a brand refresh so their offering looks up-to-date. While a brand refresh can be the equivalent of giving your company a fresh lick of paint. Check out our handy pointers to…
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A brief overview of the main ways your website could be found online. 1. Organic – not paying to be found online If you want your website to be found organically you need keywords that match what people are looking for. When Google decides whether to include your website in the search results, it does…
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Congratulations to Sharon French who successfully completed the Google Garage Digital Learning course last week. This Google certificate of achievement, endorsed by IAB Europe, covers 26 digital marketing subject areas including international, email marketing, search, display, video and retargeting to name a few. The 106 lessons are delivered online via a personal learning dashboard and…
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Google Posts are an exciting new Google feature that now allows most businesses to share news via the local panel on Google search and Google Maps (at present hotels and B&Bs are excluded). They offer an easy, free, quick way to share offers, news, case studies, testimonials etc directly into the organic search and local…
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Here are three key areas where B2B business owners may still be playing catch up as these marketing myths linger… 1. Businesses don’t use social media to buy: Okay on the face of it businesses don’t use social media
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The countdown is on. The General Data Protection Regulation (GDPR) comes into force in less than a year now – on 25 May 2018 to be exact. What is GDPR? This far-reaching, new data protection legislation will impose a range of new regulations and rules on how companies control and process their customer and prospect…
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At Evolve Marketing we are delighted to be supporting the Ross Helping Hands Foundation this year. This worthy charity was set up in memory of Ross Jacobs who passed away in 2005 from a brain tumour. It provides practical and financial support to East London cancer patients and their families. Their main fundraising venture for…
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