CIM South East Region Unsung Hero Award 2020

Well done to Evolve’s founding Director, Sharon French, for (jointly) winning the CIM South East Region Unsung Hero Award 2020 – sound recognition of her ongoing voluntary contribution to the local marketing community.

‘….Chartered Institute of Marketing (CIM) announced the winners of their annual regional Volunteer of the Year Awards. Local business owners, Sharon French from Towcester and Justin Willett from Buckingham, have been jointly named as the 2020 Unsung Hero of the Year for the South East region. This win is driven by Sharon and Justin’s enthusiastic delivery of the CIM South East’s events strategy, which has seen the delivery of a bespoke events programme for the #MiltonKeynes and #Buckingham area since they took over the group’s leadership in 2011.

As volunteers, they have worked tirelessly alongside their day jobs to deliver quarterly marketing events which have provided engagement, networking and learning opportunities for the broader North Buckinghamshire marketing community.

Sharon French, Director at Evolve Marketing says’ ‘A lovely surprise – it’s fantastic to have our behind the scenes efforts recognised by this award.’

To find out more about the CIM events in Milton Keynes visit the events page at https://www.cim.co.uk/events/

Free B2B Website Review

B2B website review serviceYour website is the key to your marketing success. It needs to be found, load quickly, be mobile-friendly, engender trust, generate enquiries and help to build sales.

Find out if your organisation’s website could be more effective with our popular B2B website review. Our expert analysis of your website will give you a good starting point to:

  • assess where your organisation is in terms of its digital marketing journey
  • compare your offering to 3 online competitors
  • identifies specific actions you need to take improve the performance of your website
  • generally, improve your digital marketing so you can drive more traffic to your site with the ultimate goal of converting these visitors into sales.

This free, no-obligation website review looks at the brand consistency, website content, user journey, call to actions, links, trust indicators and keyword focus.

To find out more or claim your website review click here or call Sharon on 01327 810003

Evolve Marketing’s 14th Anniversary

We are delighted to be celebrating our 14th anniversary this month. We have certainly come a long way since we opened our doors in 2006.

We are excited about the future and being able to help our manufacturing and professional services clients develop and grow their businesses during 2020 and beyond.  As the digital world and marketing continue to evolve rapidly, we are well placed to ensure our clients benefit from more direct ways to engage with their prospects and customers.

We would also like to take this opportunity to say thank you to our all our wonderful clients, partners, staff, suppliers, friends and family for their ongoing support – much of what we do it a team effort and your input is much very appreciated.

 

Marketing ideas for restaurants

Regular communication is key to remind patrons of your offering and entice them to choose your restaurant for their next dining experience. Here are some marketing ideas to help boost trade…

Email updates provide a cost effective way to keep in touch and drive bookings to your restaurant. Ideally you should build you own email list through opportunities to sign up in your restaurant or on your website. Regular email updates with interesting, relevant content can boost business. Share news, views, events and offers in a pithy, soft touch way.

Email Automation is a series of personalised automated emails that can be sent to customers at specific times or in response to specific triggers. It can also be a great way to reward loyal customers, for example a discount voucher or free drink on their birthday. Just make sure you ask for their birthday when they sign up.

Social Media is a great way to keep in touch with existing customers and raise awareness of your offering to prospective patrons. However, different customers prefer different social networks. Focus on the platform(s) most relevant to your existing customers and then measure your effectiveness in terms of elements like conversations (replies and comments), applause (likes) and amplification (shares and retweets) rather than metrics like followers.

Your Website is a great place for new customers to find out about you. For new customers, your website will set the tone and determine whether they will choose your venue. In particular, you should provide contact details, directions to your restaurant and a booking form. Regularly update your website with news, events and current menus. Your website also needs to be mobile responsive so that it works as well on a smart-phone as it does on a traditional PC or laptop.

Search Engine Optimisation (SEO) Spending time optimising your website so that it ranks higher in google search results will enable new customers to find you and raise awareness of your restaurant. Free SEO checking tools like Woorank are useful for providing a to do list to improve your SEO whilst the Yoast plugin for WordPress can help optimise your website.

Google Adwords and Remarketing Paying for Google Adwords can promote your business to new customers whilst remarketing, or stalker adverts as they are commonly known, are a cheap, effective way to keep your restaurant front of mind for potential patrons after they have left your website.

Google Maps Ensure your free listing on google maps is up-to-date and reflects your offering. It will ensure that new customers can find you using Google Search and the Google Maps smart-phone app.

TripAdvisor and Google Reviews Love it or loathe it, online reviews are an important tool for new customers to find out about your restaurant. Embrace it and manage it. Set up robust processes to deal with dissatisfied customers, and make improvements from the feedback provided.

If you do not have the expertise or time to spend on these activities please give us a call on 01327 810003 or fill out our contact form and we will be in touch.