The Drum Accredited Again!

 

The Drum accredited-jul-2020Here at Evolve we are delighted to announce that once again we’ve retained our place on The Drum’s recommended agency register (formerly called RAR) until July 2020.

This makes it 5 years in a row! Our inclusion on the register demonstrates our ongoing commitment to customer care and service excellence, as well as our marketing expertise at a both a strategic and tactical level in the B2B professional services arena.

We have been highly rated by our clients for our services in the following areas: B2B Brand Strategy, Content Marketing, Website Development, Copywriting and Social Media Content

RAR until 2020

 

To find our more about our expert marketing services and how we can help your organisation, please call us on 01327 810003 or contact us via our website.

Thinking about a Brand Refresh? Here are some Brand Refresh pointers…

Spring is often a popular time for organisations to consider a brand refresh so their offering looks up-to-date and professional. After all a well-branded business not only attracts more prospects with less effort but also helps fuel self-confidence.

While a brand refresh can really be the equivalent of giving your company a fresh lick of paint, for example a new set of branded images or new corporate brochure. It can also provide a useful opportunity to look at the key elements that make up the foundation of your brand. So, check out our handy pointers below to make the most of your next brand refresh.

 

Brand Refresh Pointers…

So, to ensure that your efforts remain effective and relevant, we suggest as part of your brand refresh you also take time to look at the following:

  • Assess your competitors. Are there new players in the market? Have your existing competitors evolved their offering? And importantly when your company or service is not chosen, who or what is and why is it perceived a better choice?
  • Revisit your target market. Have their needs changed and are you still offering them what they need? Have new customer segments emerged?
  • What’s your story? Are your differentiators positioned, verbally and visually, in a compelling way? Do all your internal stakeholders know how to represent the brand? Is this positioning enforced and reinforced?
  • Brand touchpoint review. Does your brand cascade consistently through every stakeholder touchpoint? Is it consistent with your core brand identity?
  • Marketing channels. Are the channels you use to deliver your brand messages still relevant? Are you where your prospects are?

 

In conclusion…

If you are considering a brand refresh, talk to the brand refresh experts we can help with all your brand requirements.  Call us on 01327 810003 or online via contact us page