Northamptonshire Archives - Evolve Marketing B2B digital agency, Milton Keynes, Northampton

Thinking about a B2B Brand Refresh? Here are some useful pointers…

May 12, 2021 By Sharon French

Spring is often a popular time for B2B organisations to consider a brand refresh so their offering looks up-to-date and professional. After all, a well-branded business not only attracts more prospects with less effort but also helps fuel self-confidence.

While a brand refresh can just be the equivalent of giving your company a fresh lick of paint, (for example, a new set of branded images or a new corporate brochure). It can also provide a useful opportunity to look at the key elements that make up the foundation of your brand and check they are still relevant.

Here are our handy pointers to make the most of your next B2B brand refresh so that your organisation stays on track to meet your business objectives.

Brand Refresh Pointers…

To ensure that your efforts remain effective and relevant, we suggest as part of your brand refresh you take time to look at the following:

Assess your competitors. Are there new players in the market? Have your existing competitors evolved their offering? And importantly when your company or service is not chosen, who or what is and why is it perceived as a better choice?
Revisit your target market. Have their needs changed and are you still offering them what they need? Have new customer segments emerged?
What’s your story? Are your differentiators positioned, verbally and visually, in a compelling way? Do all your internal stakeholders know how to represent the brand? Is this positioning enforced and reinforced?
Brand touchpoint review. Does your brand cascade consistently through every stakeholder touchpoint? Is it consistent with your core brand identity?
Marketing channels. Are the channels you use to deliver your brand messages still relevant? Are you where your prospects are?

In conclusion…

If you are considering a brand refresh, talk to the brand refresh experts we can help with all your brand requirements. Call us on 01327 810003 or online via the contact us page

Covid-19 – situation update

January 2, 2021 By Sharon French

As England goes into a third lockdown in January 2021 we would like to reassure you it’s business as usual for us here at Evolve Marketing near Towcester in Northamptonshire.

We are open and running as usual albeit now virtually. For the foreseeable future, all work events and face-to-face meetings have been postponed until they are viable again. Our focus is to protect the health and wellbeing of our team and maintain service continuity for our clients. Our continuity plans are under regular review to mitigate against possible disruptions over the coming weeks as much as possible.

If you have any questions or wish to discuss any issue raised, please do get in touch.

Mental Health Matters

October 12, 2020 By Mark

As part of raising awareness World Mental Health Day on Saturday, we are sharing a gentle reminder to take time out for yourself to care for your mental health, and do reach out for help and support if you need to.

At EvoIve Marketing we know how important mental health is, and are very pleased to now have a Mental Health First Aider in the office. Congratulations to Sharon on completing 2-day MHFA course in the Summer.

The Drum Accredited Again!

August 6, 2019 By Mark

Here at Evolve we are delighted to announce that once again we’ve retained our place on The Drum’s recommended agency register (formerly called RAR) until July 2020.

This makes it 5 years in a row! Our inclusion on the register demonstrates our ongoing commitment to customer care and service excellence, as well as our marketing expertise at a both a strategic and tactical level in the B2B professional services arena.

We have been highly rated by our clients for our services in the following areas: B2B Brand Strategy, Content Marketing, Website Development, Copywriting and Social Media Content

To find our more about our expert marketing services and how we can help your organisation, please call us on 01327 810003 or contact us via our website.

Google Posts in Google My Business

August 4, 2017 By Sharon French

Google Posts are an exciting new Google feature that now allows most businesses to share news via the local panel on Google search and Google Maps (at present hotels and B&Bs are excluded).

They offer an easy, free, quick way to share offers, news, case studies, testimonials etc directly into the organic search and local map listings via the easy to use Google My Business dashboard.

Why are Google Posts so Exciting?

From a marketing communication perspective if your business is already being found in search results, they can:

provide another opportunity to stand out from the crowd and to build trust and connect with your prospects in a soft touch, non-sales way, especially if you keep your posts relevant and interesting.
provide a free, almost real-time feed into the search results, a great way to channels offers, seasonal messages, testimonials, case studies and news.
make it easier for prospective clients to complete actions on your site by providing a one click path to a specific page on your site. Perfect for driving traffic to a particular page or action – one week at a time.
quite literally expand your ‘presence’ on the search page – bigger is better right – with Google Posts you increase the size of your listings real estate by nearly a third. Check out our example RAR post below on the right.

How to Use Google Posts…

It is really straightforward. To post an update go to your Google My Business dashboard. Then go to ‘create a post’ or ‘posts’on the menu. Just click on each field and enter the relevant information. Your post appears straight away in the search results for branded keyword searches. They are shown for a week (events will appear until event date) before they disappear, and you’ll get an expiry reminder notice on the sixth day via email.

A few other pointers:

Remember to keep posts concise – you have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters. Note that your post copy will truncate after 100 characters so make sure these characters contain the main message.
The recommended photo size is 720 x 720 pixels (no animated gifs or video allowed).
Various clickable call to actions button and a date range (for events) are also available to use. You can use URL tagging/UTM codes so you can work out how users engage with your website after they click on a CTA on your post. Or if relevant you can use voucher codes to track engagement.
Fyi the feed works like a carousel so if you have more than one post, the most recent will show up first and the older posts will show in the carousel format.

What Next?

Get uploading and if you need help keeping your Google Posts up to date then call the content marketing experts at Evolve Marketing on 01327 810003.

Brand Refresh Pointers…

In conclusion…

Why are Google Posts so Exciting?

How to Use Google Posts…

What Next?

Tweets

Online marketing agency services:

Contact

Digital Marketing Agency Serving: