If you don’t know how quickly your mobile site loads then use Test My Site, a free Google tool, to see how you score on mobile friendliness and mobile page speed.
Google research in January 2017 reveals that the average time it takes to load a mobile landing page fully is 22 seconds.1 However, over half of mobile site visitors (53%) leave a page that takes longer than three seconds to load.
Speed and Size Matters in Mobile…
In other Google Adwords research last month, they analysed 900,000 mobile ads’ landing pages spanning 126 countries.5
They found that 70% of the pages they analysed, took nearly seven seconds for the visual content above the fold to display on a mobile screen, and it took more than 10 seconds to load all visual content fully above and below the fold. Not good at all.
Speed and size are important when it comes to loading mobile pages. So, review your mobile content. Is it bloated? Can it be leaner? An easy win on this front is image size – simply compressing images size can make a big difference in reducing size – see this BBC explanation of compression or for a more comprehensive explanation of image optimisation from Google.
If you would like to discuss any of the elements raised in this article, please do get in touch via our contact form or call 01327 810003.
1 Google Research, Webpagetest.org, Global, sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses. Testing was performed using Chrome and emulating a Nexus 5 device on a globally representative 3G connection. 1.6Mbps download speed, 300ms Round-Trip Time (RTT). Tested on EC2 on m3.medium instances, similar in performance to high-end smartphones, Jan. 2017.
2 Google Research, Webpagetest.org, Global, sample of more than 900,000 mWeb sites across Fortune 1000 and Small Medium Businesses. Testing was performed using Chrome and emulating a Nexus 5 device on a globally representative 3G connection. 1.6Mbps download speed, 300ms Round-Trip Time (RTT). Tested on EC2 on m3.medium instances, similar in performance to high-end smartphones, Jan. 2017.
