Case Study: Rebranding Pecks Farm Shop
FAST FACTS: Retail; Rural Farm Shop
The Challenge: Update their marketing tools, increase efficiencies and implement timely customer communications.
Result: Enjoyed steady growth in sales, and a 25% increase in people signing up for their doorstep milk delivery service.
About Pecks Farm Shop…
Pecks Farm Shop is a family run business established in 2002; it is located between Leighton Buzzard and Milton Keynes in Bedfordshire. In addition to their milk delivery service and farm shop, they also have a gourmet food hamper business which is growing rapidly.
As a small business with a limited budget and dated marketing ‘tools’, they required a fresh, new look and a robust infrastructure that could be easily managed internally.
Evolve Marketing analysed Pecks Farm Shop’s existing marketing strategy as well as their current and future requirements. This showed that increased productivity and cost savings were available if they utilised inbound marketing and started selling their hampers and farm shop produce online.
These recommendations were implemented over a 12 month period. During this time Evolve Marketing managed the brand refresh, website migration and organic growth of the inbound marketing infrastructure. We are also providing training and an ongoing content maintenance service for the website and social media channels (Facebook, Twitter and Instagram).
Some examples of the work undertaken include:
- Rebranded the business to evolve the brand including the logo
- The migration to a content managed e-commerce website
- Refreshed the advertising templates
- Developed an email marketing programme
- Created and managed the Pecks Farm Shop social media presence
After the brand refresh and website migration Pecks Farm Shop has enjoyed a steady growth in farm shop sales, and a 20% increase in people signing up for their doorstep milk delivery service. Also the gourmet hamper business has grown rapidly and they now enjoy a stronger relationship with their existing customers through their regular communication programme.
“Sharon has helped to bring new life to Pecks Farm Shop through website relaunch and ongoing help with social media. This is invaluable as we are now top of most search engines and get many orders, especially for hampers, country wide.’