The Challenge: This long-established, family construction business needed to refresh its brand and update their marketing collateral so they could present an up-to-date company image.
Result: A polished, professional brand which showcased all their services and helped to position them as an established, reputable organisation.
They knew the existing marketing material was out-of-date and did not reflect their expanded range of services. They also needed to enhance their online presence which had been neglected.
Evolve Marketing was recommended, and we started with a marketing review. The scope of the review included analysing their existing marketing collateral, reviewing their online touchpoints and investigating their future marketing requirements. This review showed an outdated brand that did not reflect their current positioning or highlight the breadth of their offering.
Elements of the marketing support include:
- Refreshed the logo and brand elements
- Created business cards and sales presentation folder
- Developed a new WordPress website
- Set up their LinkedIn, Facebook and Twitter accounts
- Created website content to help ensure it stays up-to-date and relevant
A fresh, up-to-date brand that better reflects the multifaceted business. Also, have a suite of professional sales tool to support their tenders.